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"American Way's" Flight Pattern: A Profile of American Airline's In-Flight Magazine.
Rising, Suzanne – 1988
The success of "American Way," American Airline's in-flight magazine, comes from three major factors: the success of American Airlines itself, the high advertising revenue of the magazine, and the quality editorial material produced. Beginning in 1966, "American Way" has evolved from a brochure of flight information and travel…
Descriptors: Advertising, Content Analysis, Journalism, Periodicals
Mobil Oil in the Land of King Sam the Avuncular.
Peer reviewed Peer reviewed
Bennett, J. R.; And Others – ETC: A Review of General Semantics, 1980
Analyzes the media campaign launched by the Mobil Oil Corporation in an effort to produce a public opposed to government regulation of business. (FL)
Descriptors: Advertising, Content Analysis, Government Role, Organizational Communication
The Rhetoric of Advertising.
Peer reviewed Peer reviewed
Andren, Gunnar – Journal of Communication, 1980
Presents results of a study of 300 magazine advertisements assessing the level at which the ads are objective and informative. Discusses how these ads are communications designed to influence consumer behavior to the extent that they correspond to the facts, are relevant, comprehensive, adequately supported, intelligible, and logical. (JMF)
Descriptors: Advertising, Audiences, Consumer Economics, Content Analysis
Capturing Space in the National Magazines.
Christenson, Wesley J. – New Directions for Institutional Advancement, 1979
College and university public relation specialists are offered guidelines for getting stories published in magazines, including awareness of the market, characteristics of different publications, and tailoring the material to fit the publications. (JMF)
Descriptors: Advertising, Content Analysis, Higher Education, Journalism
The Pitch.
Rank, Hugh – 1982
Intended for any consumer who wishes to be informed and on guard against the persuasive tactics of the media, this book presents a method for analyzing and understanding the basic pattern of persuasion in commercial advertisements. The first chapter explains why it is important and useful to develop this critical skill. The next five chapters…
Descriptors: Advertising, Audience Analysis, Content Analysis, Critical Thinking
Skin Tones and Physical Features of Blacks in Magazine Advertisements.
Peer reviewed Peer reviewed
Keenan, Kevin L. – Journalism and Mass Communication Quarterly, 1996
Explores how discrimination based on differences in skin complexion and physical characteristics among African Americans is conveyed by the mass media. Shows that blacks in advertisements have lighter complexions and more caucasian features than those in editorial photographs, and that the females have lighter complexions than their male…
Descriptors: Advertising, Blacks, Content Analysis, Mass Media Role
Political Direct Mail: The State of the Art.
Cutbirth, Craig W.; Rasmussen, Cynthia – 1982
During the last 30 years, direct mail campaigning has become an integral part of the political process, and more recently has also become an influential fund raising tool for other political and religious groups. Analysis of over 70 examples of direct mail campaigns reveals at least 4 major content norms featured in most direct mail. First, the…
Descriptors: Advertising, Communication Research, Communication (Thought Transfer), Content Analysis
Listen to the Cheerios: The ABC's of a Culture Course.
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Killian, Patricia A. – 1990
Teaching Intensive English students about American culture by having them analyze the advertising content of popular American magazines is suggested. A sample analysis of a typical "People" magazine reveals Americans' interests in nationalism, national pastimes, youth, sex appeal, diet, food, glamour, and cleanliness. Because each magazine…
Descriptors: Advertising, Content Analysis, Cultural Differences, Cultural Education