Defines seven key concepts of media literacy education. Discusses reading visual media as well as print media and computer programs; determining values and ethics; decoding or deconstructing; critical thinking; the promotion of media literacy by interest groups; and educational restructuring with the role of the school library media specialist as…

The media constitute important sources and resources for development of critical thought about the media themselves and the reality they represent. The first theories of the media were based on the concept of unidirectional communication. Later, factors such as the increasing interest in audiences and development of cultural studies caused…