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Peer reviewedSaunders, J. A.; Lancaster, G. A. – Higher Education Review, 1980
Student admission criteria and a college's advising and recruitment efforts are viewed from the perspective of a growing higher education establishment trying to attract students. A student selection model is proposed, derived from an "innovation-decision process" (Rogers and Shoemaker), which focuses on applicant behavior and decision-making…
Descriptors: Admission Criteria, College Admission, College Applicants, College Choice
Download full textJean, Paul M.; And Others – 1984
Strategic planning in higher education is discussed from the perspective of institutional research. Attention is directed to: institutional mission, institutional assessment, institutional leadership, environmental assessment, market analysis, and competitive position. Strategic planning merges incrementalism, which focuses on flexibility,…
Descriptors: Check Lists, College Environment, College Planning, College Role
