Defines marketing and discusses the eight steps of the marketing process. Emphasizes the necessity of having one individual or committee responsible for coordinating marketing functions. Notes that marketing's success depends on its acceptance by all levels of the institution. Lists the benefits of implementing marketing in a community college.…

Discusses the need for educators to respond positively to changing enrollments and financial conditions by demonstrating fiscal responsibility, planning and developing relevant academic programs, and understanding the types of students being served. Attitudinal and managerial factors in the achievement of these goals are explored. (JP)

An overview is provided of the problems facing the Los Angeles Community College District (LACCD), the current situation and immediate program of action, and the District's objectives for the short- and long-term future. The first section addresses the nature and scope of the problems brought about in the LACCD and California community colleges by…

Declining enrollments in college-level geography courses have caused educators to assess current curriculum and research emphases within geography departments and to appraise those courses of action they might take to enhance geography's attractiveness to students. Current problems affecting geography can be placed in two categories--(1) general…

The variety of conventional and creative responses of U.S. higher education institutions to declining enrollments and related educational change is outlined, and the shift in the role of state governments in higher education is discussed. (MSE)

In discussing the future of teacher education, several factors can be considered. The control of teacher education is exercised by college and university faculty, professional associations, government agencies, and accreditation groups. In preservice and inservice teacher education, there is a need for more discipline-based study and clinical…

The impact of declining enrollment on the public schools and its implications for educational planning are examined. Three critical areas in instructional improvement are considered. As enrollments decline, more space becomes available in school facilities. Uses for this space are suggested: development of resource centers, expansion of enrichment…

The number of American versus foreign-born students studying mathematics, engineering, and physics in U.S. graduate schools is declining. A program developed at Texas Tech University's Department of Mathematics offers courses in these areas to high-ability secondary-school students, to acquaint them with career opportunities and exciting…