In contrast to the traditional model of diffusion from the top down, an information-seeking model focuses on the individual who is looking for a source to meet an information need. The change agent's role involves organizing the community and assisting in finding information sources. (SK)

Previous research into the community innovation process has tended to emphasize either intercommunity communication or local socioeconomic and political factors. This article incorporates both sets of factors in an analysis of urban renewal, public housing, automated data processing by local municipalities, and public water fluoridation.…