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Merante, Joseph A. – College Board Review, 1987
To manage enrollments, today's colleges and universities must incorporate marketing strategies and organizational changes that until now have generally been used only by business and other private sector professionals. (MSE)
Descriptors: College Administration, Enrollment Rate, Enrollment Trends, Higher Education
Peer reviewedAlbright, John W. – College and University, 1986
While enrollment management bears a great resemblance to marketing, the interest in it is symbolic of a new step in the evolution of American colleges, acknowledging that higher education needs a more professional approach to self-management. (MSE)
Descriptors: College Administration, College Admission, Enrollment Rate, Higher Education
