Descriptor
| Advertising | 1 |
| Business Communication | 1 |
| Error Patterns | 1 |
| Foreign Countries | 1 |
| Idioms | 1 |
| Intercultural Communication | 1 |
| International Trade | 1 |
| Persuasive Discourse | 1 |
| Second Language Learning | 1 |
| Translation | 1 |
Source
| Journal of Language for… | 1 |
Author
| Ricks, David A. | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedRicks, David A. – Journal of Language for International Business, 1996
Identifies three types of translation blunders found in international business communication: those due to carelessness, those due to words having multiple meanings, and those due to idioms. A number of mistakes from actual advertising mistranslations are included as examples. (Author/CK)
Descriptors: Advertising, Business Communication, Error Patterns, Foreign Countries
