The premise is advanced that a major weakness of the everyday generic instructional systems design model stems from a too modest traditional conception of the purpose and potential of formative evaluation. In the typical ISD (instructional systems design) model formative evaluation is shown not at all or as a single, product evaluation step. Yet…

Discussion of formative evaluation focuses on the history of its use by behavioral psychologists, and refutes the notion that it is a new idea. Names that have been used for the evaluation process are reviewed, and examples of formative evaluation in a variety of settings are given. (11 references) (LRW)

Begins by discussing what interactive multimedia (IMM) is, why it is used, and how it should be evaluated. A pragmatic approach to evaluation is advocated, and a framework for formative evaluation is proposed, which focuses on formative experimentation. The educational goals of IMM technology and methods of formative experimentation are detailed.…

Examines the incorporation of formative evaluation into the early stages of educational television (ETV) program development, and describes Self-Formative Evaluation, a system conducted by the developers of ETV programs and in-house evaluators. Evaluation criteria for early formative evaluation of ETV are also presented. (20 references)…

Describes a method for videodisc courseware development utilized by the University of Notre Dame Interactive Videodisc Laboratory staff, which includes production of a storyboard as the final component of the design phase. The three steps of group storyboarding, formative evaluation, and generation of production documents are discussed in detail.…

Reviews the basic assumptions of two paradigms of inquiry, the rationalist and the naturalist, to determine which one provides the best fit for one-to-one formative evaluation of instructional materials focusing on learnability issues. Conclusions suggest the naturalistic assumptions are more suitable. (13 references) (LRW)

Addresses the four questions raised by Yelon about use of pretests with instruction--should I pretest; on what should I pretest; how should I pretest; how should I adjust to results--and answers them from the perspective of instructional designers conducting formative evaluations to improve quality of instruction under development. (MBR)

Presents an instructional development model that incorporates formative evaluation techniques, and explores the possible application of the model in developing computer-assisted instruction courseware. Advantages and disadvantages of this approach are identified and implications for research on formative evaluation are discussed. (31 references)…

Discusses the need for developmental testing of instructional materials and gives two examples of single-subject testing, one for self-instructional materials and one for short-term group instruction. Guidelines for single-subject testing are presented, and suggestions for longer courses are also given. (LRW)

Discusses the focus group interview as an effective method of eliciting public opinions at three points in the media production process--concept development, script completion, and completion of rough cut. Interview characteristics, objectives, respondent characteristics, moderator role, physical arrangements, interview techniques, and data…

Presents several steps for developing computer based learning materials, and shows that they can be less expensive to design and implement than those that are developed using other media. (MER)

Formative evaluation of instructional materials may not be time efficient or cost effective. Scriven's definition of formative evaluation, used in this paper, applies to the assessment and refinement of instructional materials still under development. Implementation of formative evaluation techniques does not seem to yield significant improvement…

This paper makes a distinction between the formative evaluation that can be carried out in the early stages of the development of educational television programs, i.e., from the emergence of the idea through the development of a script, and those that have to be executed in the later stages of development, i.e., during the production process. The…

Discusses individual perceptional modality preferences, including verbalization versus visualization, reading versus listening, and audio versus video. Literature on perception and on mental representation and learning styles is reviewed, and theoretical and practical implications for instructional materials design are suggested, including the use…

Describes the collection and analysis of summative data for a slide/tape self-instruction program on an introductory zoology course. Points of concern regarding curricular changes, teaching assistant training, student use, student performance evaluation, development, and revision are discussed from their unique perspectives within the summative…