This is a conversation with Connie F. Cooke, Director, Financial Aid, State University of New York (SUNY) Buffalo State and Sharon F. Cramer, SUNY Distinguished Service Professor, Emerita, SUNY Buffalo State. They started working together twenty years ago when they began to implement a new student information system for the university. The SABRE…

A recent collaboration between the professional organization of the American Association of Collegiate Registrars and Admissions Officers (AACRAO), with support from research partner Hobsons, resulted in a November 2016 report which seeks to examine college perceptions of dual enrollment as an enrollment management initiative. According to AACRAO,…

In this article Trinity College vice president for enrollment and student success, Angel Pérez addresses the nation's inability to offer consistent college preparation, academic rigor and counseling across varying socioeconomic communities. Research has highlighted the fact that standardized tests do more to keep low-income students out of top…

In this article, the author talks about his career that has included positions in government and higher education, with the last 25 years having been spent working at four postsecondary institutions in the United States and Canada. In all cases, he has been blessed by having a caring and supportive mentor (sometimes more than one). Looking back…

Since the publication of Dremuk's article 45 years ago, the landscape of international educational exchange has changed significantly. Some of the most notable trends distinguishing the past from the present are highlighted. Forty-five years ago, Dremuk's article emphasized the importance of institutional commitment to international educational…

The author never planned to work at a college, but she finds she is vice president of student development at a community college; she served previously as assistant to the dean of academic services, as registrar, and as dean of enrollment management. She started her career in health care administration, and her master's was in public…

In 2003, two cases came before the Supreme Court that presented the stiffest challenge to affirmative action in decades. A White applicant to the University of Michigan's law school sued the school, claiming that she had been rejected on the basis of her race. Similarly, two White applicants to the University of Michigan's undergraduate school…

Academics are all used to the idea that they have special ethical obligations. They may also, as administrators, recognize special administrative ethical obligations. But they do not like to think of themselves as businessmen, concerned with selling, and few of them indeed have thought directly and hard about the ethical constraints on marketing…

The stone age of college and university admissions was characterized by paper, snail mail, large file rooms, and cumbersome admission processes. Even more frightening to recall is that only fourteen short years ago, approximately 36,000 applications for admission to Michigan State University arrived hand printed on paper in sealed envelopes. Mere…

One of the outcomes of the "Bradley Report" (Bradley et al. 2008) is that Australian universities have a new incentive to enrol students from low socio-economic status. Consequently, a flurry of interest is growing around knowledge concerning the targeting, recruitment and retention of low socio-economic status (SES) students. Working…

A number of colleges and universities are aggressively recruiting professionals from outside academe for various administrative roles. Many of these professionals come to campuses from substantial corporate careers, with excellent aptitude for the job at hand, and are generally wonderful additions to the staffs. The test often faced as managers is…

In this article, the author begins to examine the connections between institutional enrollment management efforts and the various external for-profit, and not-for-profit, businesses that have become part of the enrollment management industry. This essay is an effort to map the relationships between institutions, the enrollment industry, and more…

Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…

In our previous essay, we considered the role of institutional financial aid and the practice of enrollment management. In that essay we explored the use of financial aid as a tool to enhance equity increase prestige, as a revenue enhancement tool and as a means to shape institutional image in the various markets that comprise our diverse system…

This article presents an interview with Joe F. Head, Dean of University Admissions and Enrollment Services at Kennesaw State University (KSU) in Georgia, who has more than 35 years of experience in admissions and enrollment services. After completing an M.Ed. in higher education at Georgia Southern University, Head immediately landed a position as…