The author lists four goals in teaching marketing to farmers: Change the farmers' attitudes about marketing; encourage them to plan their marketing and integrate it with the production, financing, and risk-bearing aspects of their business; get their marketing into a decision-making context; and help them monitor their progress. (CT)

Describes the impact of computer technology in the business world, particularly on business communications. Suggests ways to help students and employees cope with changes in the workplace. (MS)

This article aims to make a critical analysis of the African attempts at vocationalizing the school curriculum, looking at certain major issues with the views of one prominent critic, Philip Foster, in mind. (Author/CT)

Discusses the importance of teaching word processing skills in office procedures courses. Elements of such a program include word processing equipment, machine dictation and transcription, keyboarding applications, copy processing, records management, and word processing simulation. (CT)

In order to make an efficient and effective contribution to learning, audiovisual media must be designed to fit the situation, not vice versa. The effectiveness and efficiency of media are discussed, along with the skills required by a good media specialist. Marketing the media contribution is also explored. (CT)

This report outlines the rationale for computer literacy, the nature of an academic program and courses to deliver it, and its relation to other knowledge and skill requirements of modern public administration. (Author/CT)

This journal provides an account of pilot site visits and other professional notes from July 1989 to June 1990. It begins with a description of an initial meeting to determine the author's role in the Applied Academics Project, namely that of facilitator of the integration of academic and vocational education with local teachers. Other entries…

Alternative schools in public school districts and private institutions offer a choice of more than one educational option to students. These schools usually have some of the following characteristics: voluntary participation, distinctiveness, nonexclusiveness, comprehensive objectives, and a supportive learning environment. Instructional styles…

A competency-based systems approach to job training is presented that ensures that trainees are taught the knowledge and skills essential for successful job performance. The procedural model for this instructional system is comprised of five phases: analyze, design, develop, implement, and control. Each phase is described in detail. (CT)

To design a learner-centered training process, the author emphasizes focusing on the creative artistry of people and the logic of human beings. Lists sixteen key skills designers should obtain to design and develop training programs. (CSS)

This look at competency-based education (CBE) begins by defining competency-based training. The five essential elements are discussed--competencies, criterion-referenced evaluation, provision for individual development and evaluation, requirement of student performance, and student-paced instruction. Facilitating or supporting characteristics are…

This paper presents an overview and suggestions about the development of occupational and skill clusters by the Vocational-Technical Education Consortium of States (V-TECS), based on the observations of the executive director of the organization. Aspects reviewed include the following: development of occupational and skill clusters; classification…

This report discusses a working group convened in Varna, Bulgaria, by the World Health Organization to examine trends, issues, and problems regarding assessment of health professional competence and to prepare guidance to improve existing arrangements. Following a summary of the proceedings, the main portion of the paper reports main findings and…

The principal aim of community work-education councils is to make the transition between the worlds of education and work more rational through a deliberative, collaborative process of public and private interests and initiatives. A cross section of the community must work together as peers in a flexible give and take spirit. Councils should avoid…

Traditional methods for task analysis have been largely based on the Instructional Systems Development (ISD) model, which is widely used throughout industry and the military. The first part of this document gives an overview of cognitive task analysis, which is conducted within the first phase of ISD. The following steps of cognitive task analysis…