This essay served as the basis for the opening keynote speech during the Library Assessment Conference in Baltimore in 2010. It set the stage by tracing the demands for accountability in the beginning of the century and outlining progress made. It provided important background and context for the following four keynote papers delivered by Megan…

This bibliographic essay discusses a variety of items from the literature on the evaluation of reference services and reference personnel. A model for the evaluation process is presented on which the literature review is based. (Contains 48 references.) (LRW)

The findings of the National Center for Education Statistics survey of public libraries concerning children's services and staffing and library-school cooperation are summarized. Introduces some of the qualitative and quantitative evaluative measures suggested in "Output Measures for Public Library Services for Children" (Walters, 1992)…

This interview focuses on usability testing, one method for evaluating whether library Web sites are useful for users. Discussion includes: benefits and drawbacks of usability testing; why it is important; lessons learned from testing; advice for someone interested in doing a study; and recommendations. (AEF)

Discusses measurement and evaluation as ways to justify reference work to users and library administration. A trivia contest is cited as a way to achieve public recognition, and measuring use of reference materials rather than the number of reference questions is recommended. User surveys and other measures of reference activity and value are also…

Discusses the evaluation of library instruction through observations of student and faculty at the reference desk of university libraries. Bad effects (guilt, overconfidence, indignation) and good effects (patience, adventurousness, trust) of library instruction are noted, and characteristics of more successful academic library instruction are…

Discusses the advantages of evaluation of library services and provides examples of decisions that might be aided through evaluation. The three attributes of library service of most concern to the evaluator--costs, effectiveness, and benefits--are considered. Describes general principles of cost-effectiveness and cost-benefit studies in the…

Professionally, school librarians are faced with an explosion of choices--search engines, online catalogs, media types, subscription databases, and Web tools--all requiring scrutiny, evaluation, and selection. In turn, this support "stuff" forms a basis for making additional choices about how and what they teach and what they assess. Whereas once…

In attempt to answer the question of how to measure or evaluate the quality of reference service to youth, this essay examines the literature; defines the terms (reference services and tools, parental concern, library instruction); discusses move toward quality evaluation; and provides options and approaches to such measurement. (EJS)

At a time when emphasis is being placed on quality, standards, and accountability, the research world is spending more time assessing the value and impact of library organizations. This paper argues that research in this area requires sociological and psychological research skills. Qualitative data are as important as statistics. Different…

Classical queuing theories and their accompanying service facilities totally disregard the human factors in the name of efficiency. As library managers we need to be more responsive to human needs in the design of service points and make every effort to minimize queuing and queue frustration. Five references are listed. (Author/RAA)

Libraries have failed to use marketing for three reasons: (1) a misunderstanding that equates marketing with publicity; (2) a lack of understanding of what marketing is; and (3) disagreement about the role of the client. Societal-marketing tries to balance patron demands with long-term societal needs in evaluating product excellence. (AEF)

Includes three articles: the first presents rules and regulations from the "Federal Register" that focus on educational effectiveness in postsecondary institutions; the second discusses the appropriateness of various research methodologies for assessment and accountability of reference services; and the third examines data collection…

Review and examination of the current literature on reference interview evaluation explores the degree to which such evaluative practices are both desirable and achievable. It is concluded that, if both quantitative and qualitative techniques are appropriately used, accurate mechanisms of evaluation are possible and desirable. (17 references) (LRW)

This paper criticizes the checklist model approach (authority, accuracy, objectivity, currency, coverage) to teaching undergraduates how to evaluate Web sites. The checklist model rests on faulty assumptions about the nature of information available through the Web, mistaken beliefs about student evaluation skills, and an exaggerated sense of…