The school library profession has begun to develop a reputation for tech-savviness. Several school librarians are nationally recognized technology leaders and present at conferences where instructional technology is at the forefront. Unfortunately, while school librarians have done a wonderful job of marketing their technological expertise in the…

Defines the concept of marketing and relates models involving the exchanges and transactions of markets and charities to services offered by libraries. Market segmentation, understanding the behavior of markets, competition, and movement toward a market-oriented library are highlighted. Nineteen references are cited. (EJS)

This essay lists elements of a public service microcomputer project--needs, clientele or population, skill level, type of service, type of equipment, site or location--and identifies a number of options under each heading. Examples illustrating how librarians can use the model in planning a service are noted. (EJS)

Illustrates how basic principles of marketing and strategic market planning can be applied to libraries and discusses some concepts of strategic planning (organization mission, objectives and goals, growth strategy, program portfolio plan) and marketing (opportunity analysis, target market selection, marketing mix strategy, marketing systems…

This bibliographic essay discusses a variety of items from the literature on the evaluation of reference services and reference personnel. A model for the evaluation process is presented on which the literature review is based. (Contains 48 references.) (LRW)

This paper develops two models of the reference interview: (1) the Need-Oriented Model, which emphasizes identifying the client's information needs and allows for a broad-ranging diagnostic interview; and (2) the Question-Oriented Model, which is constrained by the client's initial question and focuses on refining that specific question,…

Arguments for and against library service fees for users are presented, and models for setting such fees are illustrated in terms of profit maximization and maximization of user benefits. (FM)

Describes a model which uses patron arrival rate, length of time on the terminal, and library service policies to determine the minimum number of terminals needed. The model is then used to compare the effects of various service policies on the minimum number of terminals. (CLB)

Discusses problems of depository libraries such as volume of publications received, understaffing, subject and author/title access, currency of material, financing, and lack of theory and research. An "ideal" access system and an action program for its implementation are described. Four references are listed. (CHC)

Provides an overview of the school library media specialist's role in working with the gifted student. The media specialist's extended role is also described in terms of the content, process, output, and evaluation sections of Tennant's model; and the knowledge, comprehension, application, analysis, synthesis, and evaluation categories of Bloom's…

Compares traditional online interview with the presearch counseling session (process whereby a librarian, acting in an advisory role, assists client searcher in devising his/her search strategy, before that searcher goes online) and presents a one-step model of a presearch counseling session. An online self-service worksheet and 102-item…

Discusses the concept of user-centered library services from a theoretical and conceptual basis. Highlights include the traditional information model; the constructivist model; other researchers' approaches to information seeking and information needs; a sense-making model for various library services; question negotiation; knowledge transfer;…

This paper describes a decision making framework for library networking which can be used by individual libraries, groups of cooperating libraries, or centralized services to evaluate current operations and define alternative approaches to automation and networking. It is noted that networking has not yet achieved its full potential because of a…

This paper argues that the mass media causes black youths to indulge in the myth that success in school athletics is the key to fame and financial security, and that the public library offers blacks many resources which can be used to supplement their education. It is also held that libraries have historically been inhospitable to blacks and that…

A review of the debate within the library profession concerning the changing role of libraries and fee based library services is followed by the presentation and discussion of an economic analysis of library services based on an indifference curve model. This model may be used to justify selected user fees. (CLB)