In his book, "Identity and the Museum Visitor Experience," John Falk makes the case that by understanding the underlying motivations that drive a visitor, a museum can create an experience that reflects a person's identity and therefore satisfy their motivation for visiting. According to Falk, this level of personal connection increases…

Learning is a lifelong process. It is therefore worthwhile looking at instances where learning takes place outside educational institutions and see how educational principles can be applied there. In a market economy companies have to quest for profit to ensure their long-term survival. In the end, their educational goals have to serve themselves.…

The director of the MCI Heritage Classic, a stop on the Professional Golf Association tour, and the Family Circle Magazine Cup, a women's professional tennis tournament, talks about his profession. (JOW)

Examines the concept of positioning, which is the way that individuals perceive and are made aware of a program and believe in its benefit to them and its application to cooperative education programs. Includes a five-step plan for assessing the position of cooperative programs and six ways to implement a positioning strategy. (JOW)

Explores the subject of software availability, particularly as it relates to higher education. Also discusses computer anxiety, the economics of software development, provision of needed computer skills, lack of economic incentives, and high software prices. The author makes several suggestions for improving the situation. (CT)

Designing a workable marketing plan for career education programs requires needs assessment, goal setting, formulation of strategies, implementation, and evaluation. (SK)

Focuses on study abroad programs as a means of increasing the intercultural understanding of U.S. business students. Offers guidelines for planning, organizing, and marketing such programs. (Author/JOW)

An updated and expanded version of a 1976 monograph on alumni travel is presented. It provides practical information on all aspects of alumni travel, including the pros and cons of travel service programs for alumni, marketing and promoting tours, and legal and planning considerations. Along with basic, how-to articles, the handbook also features…

The author lists four goals in teaching marketing to farmers: Change the farmers' attitudes about marketing; encourage them to plan their marketing and integrate it with the production, financing, and risk-bearing aspects of their business; get their marketing into a decision-making context; and help them monitor their progress. (CT)

Discusses two questions: (1) Are we in the technology business, where we spend exorbitant time and energy debating which content and what method? and (2) Should we be in the business of serving all youth in a special way so they can grow, develop, and function successfully in a rapidly advancing technological world? (CT)

Urges the marketing education profession to begin a serious analysis of marketing teacher education. Presents recommendations to direct teacher education activities in the future and four issues of concern to the author: leadership for teacher education reform, marketing teacher education programs, consolidation of "little" teacher education…

Investigates leadership in marketing education through the following questions: What is the current state of marketing teacher education in leadership development? What are the issues affecting marketing teacher education leadership? and What can marketing teacher education do to improve its professional leadership? (CT)

Ten trends in marketing adult and continuing education are long-range planning, targeted programs, seasonality, better brochure design, spinoff brochures, tracking, database marketing, alternatives to direct mail, retention, and teachers' image or reputation. (SK)

Four marketing strategies are critical to the success of adult degree programs: integrating marketing, knowing your students (research), shaping programs and services for adults, and staying the course (retention).

Reviews the needs of the owner/manager for training and development and indicates how they might best be met. Discusses the nature of management in small business and explores implications for training methods. Also discusses program possibilities and marketing strategies. (JOW)