Children's television viewing experiences are discussed as interaction between children and television rather than as something done to children. Selection and application of television literacy curricula in schools--available curricula, media experiences and cognitive sophistication of students, goals of curriculum, teacher and parent role in…

Laments the lack of successful integration of current technological advances into American classrooms. Suggests that schools need to acknowledge the role, form, and function of the mass media in society, and that teachers should develop teaching strategies to help students cope with the iconic world in which they live. (SKC)