Culturally specific compounds in Chinese could be more effectively studied from a cognitive approach, using the underlying idealized cognitive models defined by Lakoff. It is argued that the formation of Chinese compounds are systematically guided by idealized cognitive models and compounds are semantically compositional. (seven references) (LB)

This report summarizes information found in a survey of the literature on radio as an educational medium which covered the published literature from many areas of the world. Comments on the literature reviewed are provided throughout the text, which is organized under seven major headings: (1) Radio, Mass Medium; (2) Radio, the Medium (broadening…

Proposes a framework for writing and evaluating scripts for narrative educational television that is aimed at producers and screenwriters and addresses essential elements of effective educational program design. Motivational factors are discussed, the target audience is considered, educational objectives are described, and examples from the Open…