Microcomputers contribute to communications both in the direct sense by expediting word processing and other forms of electronic communication and in the indirect sense by facilitating communication and analysis among managers and researchers. (Author/MLW)

Discusses the new automated office and its six major technologies (data processing, word processing, graphics, image, voice, and networking), the information processing cycle (input, processing, output, distribution/communication, and storage and retrieval), ergonomics, and ways to expand office education classes (versus class instruction). (CT)

The microcomputer has five basic applications in marketing education--a remedial/tutorial application, instructional purposes, simulation, the project data base, and classroom management. Examples of word processing applications of a microcomputer are updating annual training plans and producing letters to advisory committee members, parents, and…