Learning is a lifelong process. It is therefore worthwhile looking at instances where learning takes place outside educational institutions and see how educational principles can be applied there. In a market economy companies have to quest for profit to ensure their long-term survival. In the end, their educational goals have to serve themselves.…

Attitudes about college marketing have hindered its progress. It is an informative process with strong feedback, including such elements as information gathering, travel, development of a marketing or public relations plan, organizational communication, institutional adaptation to the current market, and administrator input. (MSE)

Describes in sequence the key considerations involved in planning an effective program for communications among a school's staff members. Covers program goals, communications needs analysis, responsibility, credibility, communications rights of employees, necessary attitudes, planning steps, appropriate channels and network patterns,…

This workshop investigated how managers can evaluate, select, and effectively use information resource management (IRM) tools, especially data dictionary systems (DDS). An executive summary, which provides a definition of IRM as developed by workshop participants, precedes the keynote address, "Data: The Raw Material of a Paper Factory,"…

Examines the power of positive publicity as cost-effective child-care marketing. Suggests that getting positive press can make marketing easier, less expensive, and fun. Notes that by creating news stories and developing a working relationship with targeted media, child-care-center directors can inform, educate, and create new prospects and…

Urges college English departments to take a direct interest in what happens in secondary school classrooms and to be prepared to offer pedagogical diversity in both preservice and inservice teacher training. (AEA)

Principles of effective research administration originally written over a decade ago are revised to reflect the challenges of a new, technologically advanced, and rapidly changing climate. They now include establishing, communicating, and constantly evaluating the goals of research administration in conjunction with institutional partners;…

The results of one faculty's effort to design a "state-of-the-art" undergraduate program in communication are presented in this paper. The program described in the paper was developed to reflect current theory, research, and practice in the context of an increasingly information- and communication-based society. The paper discusses the…

Communication and openness seem to have a major impact on relationships. The scope of communication activity undertaken by many university schools of education includes workshops and institutes, periodic meetings, print and other media, demonstrations, and formal and informal training. In all activities, these schools have a responsibility to the…

College alumni program professionals offer specific ways to make good use of limited resources in the areas of program planning, scheduling, time management, staff communication, use of technology, involvement of board members, use of volunteers and student workers, coordination with other campus programs, and staff motivation and appreciation…

Since research suggests that a direct relationship exists between effective orientation and employee productivity, careful consideration must be given to content, design, and delivery issues when developing orientation training programs for foreign-born employees. The United States typically does not provide adequate employee orientation.…

Prepared by representatives of government, business, industry, and education, the papers in this compilation deal with a variety of aspects of technical communication. The approximately 150 papers are arranged according to the following categories: advanced technology applications, graphics and production, management and professional development,…

This magazine, which is designed for managers of Australian companies who are interested in raising their firms' productivity and meeting quality standards by developing a comprehensive approach to workplace communication, includes a variety of materials for and about improving communication within their organization. Most of the magazine is…