Our article seeks to integrate alternative voices into traditional rhetorical study by turning to "Bitch" and "BUST," two mainstream zines that serve as dynamic examples of young women's rhetoric in action. We believe these zines are shaping the present and future of women's rhetoric. Their most significant contribution to the understanding of…

This paper reflects upon Plato's "Phaedrus" from a background in education and experience teaching written business communications. The interpretation and development presented are guided by the Platonic method of collection and division, which is introduced in "Phaedrus." The paper begins with an evaluative overview, followed…

Scholars have celebrated the spoken word in King's "Letter from Birmingham Jail," but they have overlooked the significance of the Letter's writing. In this essay I closely read King's act of writing the Letter, along with the figures of speech he employs in it, and I show how both--by enacting the mass media's ability to cross contexts--are…

In much current literary and rhetorical theory, analysis of text assumes greater authority than the text and its creator. Through a reexamination of the ancient Greeks' notion of "ethos" (the residue of the writer or speaker in the text), the writer, reader, and text can be reunited, particularly in light of the theory of meanings…

In written compositions, authority derives from the dynamic interchange among author, text, and reader. English majors at The Chinese University of Hong Kong, after competing rigorously for their place in the university, adhere to received opinions rather than writing originally or authoritatively. From their very first assignment, the students…

Examines persuasive text, first describing it and discussing it with reference to relevant philosophy and rhetoric, and then asking whether it is successful: do written texts change the minds of their readers? Notes that research on designing text to disabuse students of scientific misconceptions points to text features that authors could use to…

By applying Kenneth Burke's concepts of Order, the Secret, and the Kill to the newspaper-audience-advertiser relationship, the narrow imagery that depicts that relationship only in economic terms can be counteracted. Burke's maps of hierarchy, mystery, and transcendence in human action allow the depiction of a complex meshing of patterns,…

With the advent of the process approach to teaching writing, the use of products or models in the composition classroom has declined, replaced by heuristic exploration of the rhetorical situation, with special emphasis on audience analysis. Some researchers have emphasized the difference between internal audiences and audiences external to the…

Reading journals can help college readers successfully meet the demands of complex and sophisticated texts when students use them as a strategy for making meaning rather than simply extracting information. There are three primary reasons for using reading journals at the college level: (1) writing is a way of discovering when students are free to…

The humanist position for the teaching of values can be turned against English teachers and literature education when it is based primarily on the assumption that literature directly portrays life, a strategy which was used by a religious fundamentalist group, Renaissance Peterborough, in its dispute with officials of Peterborough County, Ontario,…