Defines gastronomic reference, or mention of what public figures eat, as synecdoche. Illustrates how use of this rhetorical device contributed to public figures and public images in the 1980 presidential campaign. Argues that interest in gastronomic reference leads to a broader concern for how synecdoche functions in public discourse. (PD)

Describes political consciousness in collectivities. Symbolist thought, focused on the idea of "myth," is linked with material thought, focused on the concept of "ideology." Suggests that a description of political consciousness can be constructed from the structures of meaning exhibited by a society's vocabulary of…

The proliferation and subsequent devaluation of electronic symbols necessitate a rethinking of classroom discourse. In recent years, "visual literacy" has become an issue among those who feel that the increasingly symbolic orientation of communications compels the writing instructor to address the dynamics of both visual and written…