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Direct linkPhillips, Fred; Johnstone, Nathalie; Mackintosh, Brandy – Accounting Education, 2011
Bloom and Webinger (2011) present an intuitively agreeable proposition: embedding topics within an engaging and meaningful context can promote many desirable learning behaviours and outcomes. As instructors, Fred Phillips, Nathalie Johnstone, and Brandy Mackintosh have seen this play out many times in their classrooms. Thus, in a sense, they were…
Descriptors: Business Administration Education, Predictor Variables, Context Effect, Teaching Experience
