Anecdotes about fund-raising from the experiences of a variety of institutions reveals that communications problems, in various forms, are at the heart of many fund-raising problems. Among the ideas presented are the use of large donors to solicit other donations, trustee assistance, persistence in asking support, and alumni matching funds. (MSE)

Four major trends in corporate funding that may be seen as problems for higher education are outlined. Trends include corporate downsizing, decreased corporate giving, fewer one-time gifts, and increased emphasis on elementary secondary education. Specific examples are given of institutions turning these potentially negative trends into…

Guidelines are presented to help colleges consider their matching gift program, to develop clear policies and procedures, and communicate them to interested and appropriate parties. Responsibilities of companies sponsoring matching gift programs are outlined with attention to policy and program administration. The eight policy recommendations…

Identifying and obtaining external funding for two-year colleges require an approach which is consistent with the particular scope and mission of such institutions and which takes into consideration the priorities of funding agencies. Faced with divergent functions and financial/staffing constraints, two-year college development officers must not…

Ways to develop and manage partnerships between colleges and industry are discussed. The broad educational, economic, social, and political contexts supporting such partnerships are reviewed, along with the important supporting roles of government and third parties. The dynamics of different partnership arrangements are examined, including…

The practice of reducing student aid packages by the dollar amount of private donors' gifts to individual students as a means of reducing institutional gift assistance is criticized as effectively subverting the donor's intent in giving the gift and as possibly placing the donor in legal jeopardy. (MSE)