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Bush, Lee – Journal of Advertising Education, 2015
Student-run advertising, public relations or integrated communications agencies at colleges and universities give students hands-on client experience, help them develop their professional skills and provide students with an understanding of how to work within an agency structure. For faculty advisers, managing a successful student-run agency can…
Descriptors: College Students, Student Projects, Agencies, Advertising

Spikes, Frank – Lifelong Learning: The Adult Years, 1980
The author suggests ways in which the continuing education program administrator can find and use sources of marketing information and techniques to expand and effectively promote continuing education programs. (SK)
Descriptors: Advertising, Continuing Education, Postsecondary Education, Program Administration