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Peer reviewedCaywood, Clarke; Ewing, Raymond – Public Relations Review, 1991
Describes how separate graduate degree programs have been fused into an integrated marketing communications program at Northwestern University. Discusses the five-quarter program that includes a core of new marketing communications planning and management classes, professional specialization classes in corporate public relations, advertising, and…
Descriptors: Advertising, Business Education, Higher Education, Marketing
Golden, Sandra – Community, Technical, and Junior College Journal, 1991
Argues that effective marketing is essential for community colleges to keep pace with a changing environment. Presents a broad definition of marketing that includes delivery of educational services and maintenance of a student-centered college environment. Reviews award-winning two-year college marketing strategies and outlines a step-by-step…
Descriptors: Academic Achievement, Advertising, College Environment, College Planning
