Describes how separate graduate degree programs have been fused into an integrated marketing communications program at Northwestern University. Discusses the five-quarter program that includes a core of new marketing communications planning and management classes, professional specialization classes in corporate public relations, advertising, and…

The pregraduation internship is a vital link between public relations classes and the public relations professions. Practitioners consistently regard the internship as the most crucial aspect of a public relations degree program. Interns should be of junior or senior standing, have completed some, if not most, of their public relations course…

Discusses the benefits of a faculty fellowship with a public relations firm in terms of extra help for the sponsoring organization and improved knowledge and skills for the participating faculty. (HTH)

A planned giving recognition program lets donors know how much they are appreciated. The Forsyth Heritage Society at Texas A&M was formed in 1989 for donors who had their wills on file with the university. Recognition program descriptions include those at University of Miami, Amherst College, Dartmouth College, etc. (MLW)

The revival of exhibitions has been occasioned in part by a wave of renovations taking place in libraries across the country. Exhibitions of library materials promote awareness and use of library collections and can serve as a "hook" to stimulate reading. Public response to library exhibition programs in major cities is enthusiastic. (SD)

The application of a systems approach to intergenerational programs is described. This collaborative programing involves structured thinking about program development and problem solving. Components of the process of linking systems are presented, and some examples of local, state, and national efforts are described. Anticipated outcomes of the…

Discusses the role of community colleges in attracting new businesses to the area, focusing on the formation of community partnerships. Suggests that community colleges should position themselves as facilitators and brokers of training and education activities. Describes five basic steps in recruiting businesses, highlighting three examples of…

This is the second of eight volumes consisting of series of publications of the Center for the Study of Liberal Education for Adults (CSLEA), such as Notes and Essays, Research Reports, Occasional Papers, and Conference Reports. These materials provide both theory and practice in the area of non-credit adult liberal education offered by colleges…