Market analysis can provide a mechanism for making needs assessment functional and for focusing program development on constituencies in the community that need to be served. The main goals of market analysis are to generate usable information, document needs, assign priorities, locate resources, and respond to identified needs in a systematic…

Colleges and their surrounding communities have a supplier/consumer relationship--in exchange for the use of tax-exempt land and tax-supported services, the college acts as a cultural and educational center that provides the community with social and economic benefits. However, in times of a declining economy, this symbiotic relationship is not…