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Direct linkKalsbeek, David H.; Hossler, Donald – College and University, 2009
Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…
Descriptors: Enrollment Management, Higher Education, Student Recruitment, Competition
Peer reviewedPaxton, Bob; Perez-Greene, Margot – Community College Journal, 2001
Describes Iowa Central Community College's approach to enrollment management, citing seven keys to its success: (1) the president's personal leadership; (2) a college-wide commitment to excellence; (3) strong administrative support; (4) high expectations for personnel; (5) well-defined enrollment management strategies; (6) participation by…
Descriptors: Community Colleges, Enrollment Influences, Enrollment Management, Enrollment Trends
Raab, Lettie; Adam, Anthony J. – New Directions for Institutional Research, 2005
The authors outline how the University College (UC) model can serve as an effective vehicle for others.
Descriptors: Institutional Environment, Student Centered Curriculum, Models, Program Development
