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Guntermann, Gail – Foreign Language Annals, 1984
Recommends that foreign language courses in college be restructured to provide separate tracks for students pursuing language study for different purposes. The tracks are: (1) for language majors, (2) for students preparing for international professions, and (3) for students who need to fulfill foreign language requirements. (SED)
Descriptors: College Second Language Programs, Higher Education, Language Proficiency, Languages for Special Purposes
Scavillo, Anthony – 1985
The development of commercial foreign language courses by colleges and universities would help to satisfy the need for language enrollments and the expressed need of the international business community for foreign language skills in American business employees. Three major problems inhibit commercial language course development: limited…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Course Content
Holley, John F. – 1986
Failures and successes in teaching commercial foreign languages will speak for themselves. However, the profession must not foster exaggerated expectations of mastery in such a broad field, but must state honestly and realistically, with clear limits, what the commercial language course's goals are. In a college course enrolling somewhat…
Descriptors: Business Administration, Business Communication, College Second Language Programs, Curriculum Development
Stone, Gregory B.; Rubenfeld, Stephen A. – 1985
Business school faculty and language educators agree that the business school curriculum must be internationalized and that means must be provided for students to acquire facility in a foreign language. The use of traditional foreign language offerings to provide language skills to business majors has proven unsatisfactory. The traditional…
Descriptors: Area Studies, Business Administration Education, College Second Language Programs, Communicative Competence (Languages)