Learning is a lifelong process. It is therefore worthwhile looking at instances where learning takes place outside educational institutions and see how educational principles can be applied there. In a market economy companies have to quest for profit to ensure their long-term survival. In the end, their educational goals have to serve themselves.…

Good public relations begins with a good communication plan. Eight steps for getting started are (1) have a written plan; (2) begin internally; (3) communicate; (4) target your audience; (5) market; (6) meet the press; (7) know thyself; and (8) be happy on days you break even. (JOW)

The director of the MCI Heritage Classic, a stop on the Professional Golf Association tour, and the Family Circle Magazine Cup, a women's professional tennis tournament, talks about his profession. (JOW)

Reviews the 1980s literature regarding trends in public relations practice and implications for PR degree programs. Makes specific recommendations for development of effective degree programs. (MS)

Planning and management suggestions are offered to administrators developing gifted programs in rural settings. Emphasis on making effective use of limited time and personnel, creativity in financing and transportation, and dealing sensitively with community feelings. (Author/DB)

An effective alumni relations program provides the base on which an overall program of institutional advancement can be planned and implemented. The alumni director and staff are essential to such a program, and the prudent college president will use the alumni board as a forum for advancing programs that benefit the entire institution. (MSE)

Designing a workable marketing plan for career education programs requires needs assessment, goal setting, formulation of strategies, implementation, and evaluation. (SK)

Guidelines for promoting gifted education programs are offered, including being judicious in promotion efforts, developing support among different role groups, and strengthening support within role groups (e.g., teachers, parents, students, administrators, community leaders, policymakers, and business leaders). A cyclic model of advocacy stages is…

Educators are encouraged to build advocacy for gifted education through the program itself by demonstrating the high quality products of participating students, and through continued commitment to public relations. Factors common to programs that have survived the economic downturn in New England are identified, including sustained advocacy…

With constant changes taking place in the practice of public relations, evaluation and modification are requisite to maintaining a competitive degree program with competitive graduates. Whether a program is in the process of being developed or is being evaluated for certification or reaccreditation, it is critical to look to current and future…

Attitudes about college marketing have hindered its progress. It is an informative process with strong feedback, including such elements as information gathering, travel, development of a marketing or public relations plan, organizational communication, institutional adaptation to the current market, and administrator input. (MSE)

Suggests that a marketing approach can be applied to community mental health centers. Marketing is a management orientation of providing services for, not to, patients in a systematic manner, which can help mental health centers improve services, strengthen community image, achieve financial independence and aid in staff recruitment. (Author)

The author contends that public support will ultimately determine whether the arts will prosper in the public school curricula, and that art teachers who can communicate with fellow teachers, students, parents, and administrators clearly, and can demonstrate exemplary curriculum practices, are the centerpieces of the public relations effort. (KC)

This interview with the executive director of the National Association for Gifted Children documents responses to questions about gifted program advocacy, including opposition to differentiated education for gifted students, effective lobbying techniques, and relationships with legislators and the business community. (DB)

Suggestions are presented to help public, school, academic, and special libraries celebrate the 200th anniversary of the founding of New York's educational system, known as the University of the State of New York, and its Board of Regents. The University of the State of New York was founded in 1784 by the state legislature; it embraces all…