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| AGB Reports | 1 |
Author
| Anderson, Wayne | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
| Reports - Descriptive | 1 |
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Anderson, Wayne – AGB Reports, 1984
While institutional fund-raising is a cooperative effort of the president, trustees, campaign director, chief development officer, and staff, the president's role is crucial as the main solicitor, particularly of large gifts, and often the only cultivator of major prospects. (MSE)
Descriptors: Administrator Attitudes, Administrator Responsibility, College Presidents, Communication Skills
