Effective communities are well-educated about themselves, have a better understanding of public information, talk through public issues to generate shared knowledge, appreciate the difference between public opinion and public judgment, and believe in public leadership as the key to using public power to solve community problems. (SK)

Issues that impact on the ability of behaviorists to be effective in solving social and community problems are discussed, including use of legislative initiatives to bring about behavior change, sustaining interventions with local resources, and the possible rewards from employing collaborative methods in behavioral research. (JDD)