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Helmken, Charles M. – CASE Currents, 1979
Posters' power in academic advertising to persuade and inform is successful when message and graphics are combined. Design principles and techniques are identified: symbolism, symbiosis, substitution, sequence, scale, silhouette, script, spectrum, and simplicity. Designers should avoid: typographic fog, color confusion, excessive elements, and…
Descriptors: Advertising, Art Expression, Commercial Art, Communication (Thought Transfer)
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Albanese, Frank N.; And Others – 1974
Twelve preconference papers and background articles that identify issues in consumer protection in postsecondary education are presented. The papers and articles include "Recruitment Practices of Postsecondary Schools" (Frank N. Albanese); "The Role of a State Agency in Consumer Protection" (Philip F. Ashler); "The Three R's of Postsecondary…
Descriptors: Accountability, Accreditation (Institutions), Advertising, College Students