Presents guidelines about how to conduct a public opinion poll and discusses such specific areas as the sample, the questionnaire, the interviewers, and the poll report. (DF)

Based on data from two experiments, this article attempts to assess degree to which people differ in interpretations of questions referring to library services and the implications for interpreting survey results. Sources of error in questionnaire research--sampling, response (question interpretation, response decision, category choices)--are…

A discussion of issues concerning the feasibility of conducting a Spanish version of the National Adult Literacy Survey (NALS) is presented. The discussion is based on a 1992 seminar to address linguistic, political, and logistic concerns in such an undertaking. While the experience with the NALS guided discussion, the primary focus was on special…

Most institutions of higher education have a mission that specifically addresses three areas: instruction, research, and service. The repertoire of activities and the complexity of the goals of the University Library mirror the goals of the institution, the academic units, and the faculty. The clients of the library are the students, the faculty,…

In reaction to the 1977 Survey of the American Professoriate by Everett C. Ladd and Seymour Martin Lipset, Serge Lang began a file of letters expressing concern over and opposition to the study. The controversy began when Lang wrote a letter to the researchers expressing his opposition, with copies to members of the academic community,…