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| Research Methodology | 2 |
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Peer reviewedMark, Melvin R.; Shotland, R. Lance – New Directions for Program Evaluation, 1987
Three alternate models for the use of multiple methods are outlined: (1) triangulation; (2) bracketing; and (3) complementary purposes. Application of these alternative approaches by researchers is discussed. (TJH)
Descriptors: Multitrait Multimethod Techniques, Research Methodology
Zerbinos, Eugenia – 1985
Surveys, content analyses, and laboratory experiment/judgment task strategies continue to be the dominant research methods used in mass communication research. Some researchers, however, are advocating method triangulation--the use of at least two and as many as five methods within the same study. A manual and computer search of several databases…
Descriptors: Comparative Analysis, Data Collection, Mass Media, Media Research
