The author contends Glass, Peckham, and Sanders erred in discouraging the use of nonparametric counterparts of the t-test, even when it was known data were sampled from skewed distributions. He believes Wilcoxon's rank-sum test has power properties that make it preferable in most nonnormal population situations. (Author/DWH)

The advantages and disadvantages of new software for market segmentation analysis are discussed, and the application of this new, chi-square based procedure (CHAID), is illustrated. A comparison is presented of an earlier, binary segmentation technique (THAID) and a multiple discriminant analysis. It is suggested that CHAID is superior to earlier…