Considers whether linguistic models can be used to examine how information is structured in the screen media. Highlights differences between language and screen media that make the transference difficult. Raises interesting questions about media literacy and whether screen media may have important perceptual and cognitive effects. (JMF)

The use of a semiotic approach to foreign language literature appreciation and criticism at the college level is advocated as a means of analyzing texts. What is sought first of all is the meaning of the text with the semiotic-linguistic levels of organization that produce the meaning. (MSE)