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Download full textPryor, Debra; Knupfer, Nancy Nelson – 1997
This paper examines gender messages within television advertisements. Society is shaped by the suggestions of television advertisers who influence consumers' beliefs on how people should look or act, and many of these advertisements perpetuate stereotypes. Any consideration of the influence of gender stereotyping within TV advertising must first…
Descriptors: Advertising, Audience Response, Childrens Television, Gender Issues
Peer reviewed
Direct linkBlokhuis, Jason C. – American Educational Research Journal, 2008
If the notion of public and private spheres seems somehow quaint or old-fashioned, the distinction between public and private corporations will be that much more obscure. Yet Channel One broadcasts in a public school classroom are indisputably the result of a contract between a private corporation (Alloy Media + Marketing) and a public corporation…
Descriptors: Public Schools, Interests, Boards of Education, Corporations
