As more and more organizations are utilizing media such as videotape, electronic mail, computer-based training, and video-conferencing, the role of the media professional becomes more crucial. The responsible media communicator must be cognizant of the ethical concerns of the consultant and adapt these to the special needs of the client and the technology used. Since research has shown that in the past media consultants have sometimes been involved in unethical practices, a set of guidelines for media professionals would be a timely contribution to the emerging field. It has been proposed that responsible media consultants: (1) will not oversell their expertise; (2) will detail their activities for the organization in contract form; (3) preserve client confidentiality; and (4) ensure the safety of the organization's information. In addition, as Gerald Goldhaber points out in "Organizational Communication," a consultant who is providing training should: (5) treat trainees with dignity; (6) provide opportunities for self-actualization for trainees; (7) encourage critical thinking; (8) devote explicit attention to ethical problems; (9) show concern for long-term development of trainees' careers; and (10) if a university faculty member, the trainer should take care that consulting does not jeopardize either an employer or client. (Forty-four references are attached.) (ARH)