Student-run advertising, public relations or integrated communications agencies at colleges and universities give students hands-on client experience, help them develop their professional skills and provide students with an understanding of how to work within an agency structure. For faculty advisers, managing a successful student-run agency can be much like running a small business. It is a time-consuming endeavor involving a good deal of trial and error to get it right. In fact, like many small businesses, universities often launch student agencies, only to have them fail a year or two later. Based on his experience as a professional who spent 20 years in the advertising/PR agency business, Lee Bush offers a list of 10 best practices to consider when starting or maintaining a student-run agency.