A Systems Approach to the Design and Operation of Effective Marketing Programs in Community Colleges.

Scigliano, John A.

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Peer reviewed

ERIC Number: EJ278389

Record Type: Journal

Publication Date: 1983

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A Systems Approach to the Design and Operation of Effective Marketing Programs in Community Colleges.

Scigliano, John A.

Community/Junior College Quarterly of Research and Practice, v7 n2 p139-60 Jan-Mar 1983

Presents a research-based marketing model consisting of an environmental scanning process, a series of marketing audits, and an information-processing scheme. Views the essential elements of college marketing as information flow; high-level, long-term commitment; diverse strategies; innovation; and a broad view of marketing. Includes a marketing index for higher education. (AYC)

Descriptors: Community Surveys, Management Information Systems, Models, Postsecondary Education, Program Design, Program Implementation, School Community Relationship, Student Recruitment, Systems Approach

Publication Type: Journal Articles; Opinion Papers; Tests/Questionnaires

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Audience: N/A

Language: English

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