Marketing Higher Diploma Courses in the Hong Kong Context.

Chan, Dominic; Imrie, Bradford W.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ515644

Record Type: Journal

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1075-2455

EISSN: N/A

Available Date: N/A

Marketing Higher Diploma Courses in the Hong Kong Context.

Chan, Dominic; Imrie, Bradford W.

International Journal of Vocational Education and Training, v3 n2 p39-49 Fall 1995

Hong Kong's College of Higher Vocational Studies uses various methods to promote its Higher Diploma courses: annual teachers' meetings, school visits and liaisons, technical institute field trips, marketing by individual college divisions, newspaper columns, and informational materials such as leaflets and videos. (SK)

Descriptors: Associate Degrees, Foreign Countries, Higher Education, Marketing, Technical Institutes, Vocational Education

Publication Type: Opinion Papers; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Hong Kong

Grant or Contract Numbers: N/A

Author Affiliations: N/A