Comments on the article A temporal ratio model of memory by Brown, Neath, and Chater. SIMPLE (G. D. A. Brown, I. Neath, & N. Chater, 2007) attempts to explain data from serial recall and free recall in the same theoretical framework. While it can fit the free-recall serial-position curves that are the cornerstone of the 2-store buffer model, it does not address 2 classic issues in short-term memory research: similarity effects and presentation-rate effects. Similarity effects in free recall led to important work on organization in free recall, whereas similarity effects in serial recall led to the phonological basis of short-term memory. Presentation-rate effects operate quite differently in free and serial recall. The model also does not consider recall order effects or interresponse times in free recall, which may be problematic.