This year, the Communications Workgroup is dedicated to keeping an eye on the positive--in students, in colleagues, and in themselves. Recognizing the positive people and opportunities encountered can temper the stress of crises, differences of opinion, and daily challenges of being a school psychologist. Emphasizing possibilities is also a foundational perspective of school psychological practice. This article discusses how to set an effective communications agenda. The author contends that personal and systems goals should be set in collaboration with team members and stakeholders. These goals should relate a consistent message that is meaningful and relevant to the population. They should be based on data collected to assess the landscape, identify resources, and prioritize needs.