This essay is a personal reflection on the implementation of "Creating Critical Viewers," a national media literacy program sponsored by the National Academy of Television Arts and Sciences (NATAS), an industry association, in 1995. The television industry's decision to develop a media literacy curriculum in the 1990s was a powerful…

Contesting interpretations of "An Inconvenient Truth" that treat it as political jeremiad, autobiography, or science documentary, we contextualize the film within Joseph Campbell's monomyth and argue that its rhetorical efficacy arises in part because Al Gore's personal transformation animates the documentary footage with jeremiad advocacy. In…

In this article, the author has advanced the view that the world is currently on the threshold of a new status quo--the hegemony of the image. Yet, this seems a mixed blessing, for people, and especially young people, are not equipped with the necessary critical viewing and thinking skills to survive it. Nevertheless, this unfortunate situation…

In this article, the authors ask: What is the difference between an assumed image of empowerment and a "real" image of empowerment? How can feminist educators help students to tell the difference? What do the discourses of current third-wave feminism and postfeminism teach women about representation, empowerment, and their place in the realm of…

This article aims to help those who support the pivotal role of public education in promoting a critically informed and actively engaged democratic citizenry understand what the American Federation of Teachers (2006) inaccurately describes as "The John Stossel Agenda." In his "20/20 Report," "Stupid in America: How Lack of Choice Cheats Our Kids…

The experience of television viewing should be part of the literacy curriculum, enabling students to explore and reflect on their interests as critical participants in their cultural environment. (SK)

Discusses the value to film studies of a 1971 publication, "The World Viewed," a serious study of film which was not well received by the field and whose usefulness is still almost unknown. Finds that the author, Stanley Cavell, endeavors to find words of a common language and that his writings exemplify the importance of intuition and…

Argues that a postmodern theory of identity (i.e., the subject as coherent, integrated, discoverable self is a fiction of modernity) links Martin Scorsese's major films. Examines "Taxi Driver,""Raging Bull," and "King of Comedy." Concludes that these films articulate a major cultural shift and chronicle a…

In "The Hero's Journey" Joseph Campbell identifies the patterns that inform the myths of the "hero" throughout recorded history. By using Campbell's template, this paper examines how the American war hero is portrayed and has been portrayed in film. The paper states that Americans not only define their war heroes in films but…

Despite the image of the pernicious effects of mass media, media consumers are not passive receptors of media-generated beliefs and ideas. Educators can help adults become media literate by helping them decode, filter, and interpret the messages they read, see, and hear through content and context analysis. (SK)

Highlighting many of the author's own experiences as an artist and an art instructor, this paper laments the problem of visual ignorance among contemporary children and proposes a course in basic visual literacy. Such a course would teach form and content as interactive and synergistic concepts rather than as separate attributes. Students could…

An increasingly visual culture is affecting work and training. Achievement of visual literacy means acquiring competence in critical analysis of visual images and in communicating through visual media. (SK)

Past uses of art reproductions in schools and mass media publications are described, along with political, economic, and aesthetic issues raised by such usage. The presentation focuses on concerns associated with present and future educational use of reproductions, whether electronic or some other form. Issues of selectivity and aesthetics are…

Identifies basic concepts and skills of critical television viewing. Advertisers' and programers' appeals are discussed, and possible critical viewing activities for the elementary school classroom are suggested. (10 references) (MES)

Examines four commonalities of media education in the United States. Outlines the four ideological perspectives that in fact guide media education in the United States: celebration, protectionism, cultural criticism, and educated consumerism. Suggests what all of this means for the future of media education in the United States and what will be…