Descriptor
| Evaluation Methods | 1 |
| Public Relations | 1 |
| Standards | 1 |
Source
| Public Relations Review | 1 |
Author
| Lindenmann, Walter K., Comp. | 1 |
Publication Type
| Journal Articles | 1 |
| Reference Materials -… | 1 |
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Peer reviewedLindenmann, Walter K., Comp. – Public Relations Review, 1997
Cites 64 journal articles, papers, book chapters, and monographs on the topic of research for measuring and evaluating public relations effectiveness published between 1963 and 1997. (PA)
Descriptors: Evaluation Methods, Public Relations, Standards
