Noting that message variables offer communication scholars a conceptually rich body of information, this 30-item annotated bibliography reflects the diversity of research conducted in the area of language intensity. The journal articles, conference papers, and chapters of books in the annotated bibliography are divided into sections on general…

Some theoretical definitions of attitudes, including various assumptions that underlie most approaches to attitude mesurement, are presented, and directions and findings of attitude research approaches to attitude measurement are the Bogardus Social Distance Scale, the semantic differential, and the Likert scale, each characterized by a particular…