The greatest single opportunity for influencing public opinion concerning foreign language study is through the teacher-student encounter. There is some indication that student motivation for foreign language study may be related to general cultural interests and travel facility rather than to research or career requirements. Flexibility in pace…

Enrollment trends and factors that influence foreign language study in colleges and universities are discussed. Most college foreign language programs have emphasized the study of literature and have not been committed to the training of teachers or the teaching of civilization or culture. It appears that students' concern about the job market and…