Future Directions: Conclusion and Sources for Further Information.

Willmer, Wesley K.

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ERIC Number: EJ252457

Record Type: Journal

Publication Date: 1981-Sep

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Future Directions: Conclusion and Sources for Further Information.

Willmer, Wesley K.

New Directions for Institutional Advancement, (Advancing the Small College) n13 p109-15 Sep 1981

A synthesis of critical advancement concerns is presented: leadership-based advancement; clarity of purpose; marketing to advance; selling the small college; comprehensive financial development; the advancement process; and using consultants wisely. Sources for additional information are provided. (MLW)

Descriptors: Consultants, Financial Support, Fund Raising, Futures (of Society), Higher Education, Information Sources, Leadership, Marketing, Organizational Objectives, Small Colleges

Publication Type: Journal Articles; Reference Materials - Bibliographies; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

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