Presents a taxonomy of formal features of television and examines ways in which these features are used in current productions for children. Coding categories for formal features include action, pace, visual events, and auditory features. Concludes that commercial producers stress formal features as much or more than content. (PD)

Develops a typology of corporate advocacy advertising and examines why corporations have begun to present their political perspective directly to mass audiences. Categorizes corporate advocacy ads as public interest, participation, patriotic, free enterprise, controversy, equal time, image, informative, advertorial, and recruitment. (PD)