The action research method of appreciative inquiry (AI) was employed to develop a teaching tool. This exercise involves students' reflections on a course, noting when they learned the most. The AI process of appreciating, envisioning, dialoging, and innovating is used to help students reflect on how they learn. Instructors of all types of courses…

As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…

Management faculties often use cases, simulations, and research projects to achieve learning objectives in the Principles of Management class. This class typically aims to introduce students to the topics of "planning, organizing, coordinating, staffing, directing, budgeting, controlling, and evaluating functions of management; leadership…

This paper describes an innovative Principles of Marketing course design and delivery which matches learning and teaching styles, while reducing multi-section variation. Value co-creation is encouraged by instructors and students collaborating in the creation of customized learning experiences which facilitates both teaching style and learning…

Reports on a study designed to provide a profile of the learning styles of members of the American Chemical Society. Indicates that chemists tend to be more alike than different in their approach to learning. Suggests that chemists tend to be convergers preferring active experimentation more than reflective observation. (TW)

Describes the learning style inventory and learning cycle developed by David Kolb. Discusses the learning cycle's four stages as concrete experience, reflective observation, abstract conceptualization, and active experimentation. Offers an example from a chemical engineering class in which Kolb's ideas are used in an effort to improve instruction.…