This paper describes an innovative Principles of Marketing course design and delivery which matches learning and teaching styles, while reducing multi-section variation. Value co-creation is encouraged by instructors and students collaborating in the creation of customized learning experiences which facilitates both teaching style and learning…

The precise nature of learning styles has not yet been articulated by research; there are, however, several models and techniques to identify learning styles that appear to be especially suited for use by the bilingual classroom teacher. Three such models are presented: the Field-Dependence/Independence Model, the Educational Cognitive Style…

The instruments used in the evaluation of Project C-BE (computer-based instruction) are presented and described in this report. A brief description of each instrument, its purpose, developmental history, references and reliability studies are provided. These instruments were administered to Project C-BE classes in an attempt to identify…